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BUSH'S BEANS CANPER

Objective​

  • Drive brand awareness and fandom by creating a unique mobile tour that leverages partnerships in college sports and with the National Park Foundation.

 

Strategy​

  • Design and fabricate a vehicle in the likeness of a can of Bush’s beans, and develop a mobile tour around partnerships with college properties, the National Park Foundation and other platforms.

  • Support with sweepstakes awarding a once-in-a-lifetime experience at Big Bend, Grand Teton, and Smoky Mountain National Parks.

  • Drive earned media through targeted outlet coverage of the CANper launch and continued pulsing as it hits the road around other partnerships.

  • Supported via a dedicated social media campaign to drive sweepstakes entries and garner more earned pickup via virality of the CANper concept.

  • Incorporated owned CANper assets into experiential engagements across other partnerships, including multi-functional use of the CANper as a cornerstone component of fan activation spaces.

CONTACT US

1900 West Morehead Street

Suite 101

Charlotte, NC 28208

980-349-5310

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