MIKE BOYKIN
CEO
Mike continues his distinguished career in sports and entertainment as co-founder and CEO of Bespoke Sports & Entertainment. Mike has spent nearly 40 years leading brand strategy, consultation, property negotiation, event marketing, account team management and activation platforms across the sports landscape. At Bespoke he has overseen the development of a global award-winning marketing agency and maintains deep, high-level relationships with brands, properties, agencies and media companies. In a short time, Mike has led Bespoke in delivering award-winning campaigns for its brand clients, though he is most proud that Bespoke has been recognized by Inc. Magazine and Charlotte Business Journal as Best Places to Work. Prior to founding Bespoke, Mike spent 16 years building GMR Marketing’s sports marketing practice as Executive Vice President. He is a graduate of the University of South Carolina and the Ohio University Sports Administration program. Mike is an active contributor to the community including the founding of the Charlotte Sports+Business networking group. He is a recipient of the Charles R. Higgins Distinguished Alumni Award from Ohio University and was named one of Charlotte's Most Admired CEOs.
GREG BUSCH
PRESIDENT
For the last 25 years, Greg has overseen the development and execution of unique and impactful marketing programs that have delivered unmatched results for iconic brands. As co-founder and President of Bespoke, Greg is responsible for leading the Client Strategy, Brand Activation and VIP Experiences teams that consult, create, and activate on behalf of brands across the globe. He oversees strategy development, property negotiation, agency integration and account team management serving clients invested in every major sports property. The award-winning work that the Bespoke team has developed for its clients has been recognized by SportsBusiness Journal, Event Marketer and Inc. Magazine. Prior to launching Bespoke, Greg spent 15 years at GMR Marketing as Executive Vice President of Global Sports Consulting. He has been a featured speaker and panelist at numerous industry conferences, and is regularly sought for insight on marketing trends in the pages of industry trade publications, business magazines and consumer media. Greg is a graduate of Western Michigan University and has been honored by SportsBusiness Journal's Forty Under 40 annual list of notable sports industry executives.
