Credit One Bank Launches Integrated Marketing Campaign Including ‘Official Credit Card of NASCAR’ and Sponsorship of Jamie McMurray’s No. 1 Chevrolet
One of the largest and fastest growing credit card issuers in the United States, Credit One Bank has entered into a multi-year partnership with NASCAR to include official agreements with both the sanctioning body and one of the most successful teams in auto-racing, Chip Ganassi Racing. The collaborations designate Credit One Bank as the “Official Credit Card of NASCAR,” in addition to being a partner of Chip Ganassi Racing.
As part of the agreement with NASCAR, Credit One Bank will offer fans officially licensed NASCAR-themed credit cards. Credit One Bank will also be the primary sponsor of the No. 1 Chevrolet, piloted by “2015 Chase for the NASCAR Sprint Cup” contender Jamie McMurray for three races, as well as an associate partner throughout the 2016 NASCAR Sprint Cup Series (NSCS) campaign. The No. 1 Credit One Bank Chevy SS will debut on the track at Richmond International Raceway (RIR) on April 24.
“Our partnerships with both NASCAR and Chip Ganassi Racing will introduce the benefits of Credit One Bank card membership to a new audience of consumers,” said Laura Faulkner, vice president of marketing communications, Credit One Bank. “With the Official Credit Card of NASCAR, fans can further their love of racing with a rewards program that complements that same passion. We also look forward to supporting Jamie McMurray in the 2016 NASCAR Sprint Cup Series.”
Credit One Bank offers full spectrum credit card products, and is among the top 10 largest Visa credit card issuers in the United States. Credit One Bank will offer cash back rewards, exclusive experiences, discounts, and special offers to their NASCAR Visa® card members. The inaugural card design will feature NASCAR official marks and exciting race imagery, with additional designs to be released throughout the season. Fans can apply for the official NASCAR credit card by visiting www.CreditOneBank.com/NASCAR.
“We could not be happier with Credit One Bank’s fully integrated campaign to introduce its brand to our industry, stakeholders, and most importantly, our fans,” said Steve Phelps, NASCAR executive vice president and chief marketing officer. “As our entire industry gears up for Daytona 500 weekend, this new agreement signals that NASCAR is still one of the most effective marketing spends in all of sports.”
Credit One Bank will utilize 2010 Daytona 500 champion McMurray as a spokesperson to promote its brand and the Official Credit Card of NASCAR. The 2016 NASCAR Sprint Cup Series (NSCS) season will be McMurray’s 14th full-time year in NASCAR’s premier division. McMurray has seven career NSCS wins and 11 pole awards. McMurray is one of only three drivers to have won the Daytona 500 and the Brickyard 400 in a single season (2010).
“This announcement is really exciting news for our team, but it is also a testament to our sport when a company like Credit One Bank recognizes the power of brands like NASCAR and Chip Ganassi Racing. It is always nice to see new brands come to the sport and make a commitment like Credit One Bank has with this news,” said Steve Lauletta, president, Chip Ganassi Racing Teams. “We are excited to have Credit One Bank onboard the No. 1 Chevrolet with Jamie McMurray and look forward to working with them to introduce their products and services to NASCAR fans everywhere.”
The Credit One Bank NASCAR marketing campaign will also include national television advertising, network and satellite radio advertising, sweepstakes and promotions, at-track marketing, unique retail partnerships and card member experiences for NASCAR fans.